I’ve learnt how Horkheimer, Adorno and Benjamin thinks technology,
enlightenment and technological development, can deceive people. How it can
change the way we perceive things such as culture for example. How people can
become passive and unable to think by it. How culture affects people’s ideologies.
How it can make people think myth is enlightenment, and not what it really is.
The two
texts for this weeks theme ”Critical media studies” was very related to each
other. I’ll try to make a short summary & reflection on each of them as
well as the connection to demonstrate some of what I’ve learnt after the
lecture and the seminar. Dialectic of Enlightenment describes how
standardization of culture, related to capitalism, has allowed for a kind of
mass culture or rather the culture industry. The culture industry is used to
describe its wide scope; it affects all who depend on capitalism. The culture
industry also makes people dependent on capitalism. The products of the culture
industry is created with the purpose of satisfying as many needs as possible,
in order make as much profit as possible and affects as many people as
possible. They mean it’s kind of a loop of always wanting more and satisfaction
of created need, not real happiness. What follows from this is that the culture
produced is similar and based on the same things, even if it seems
different. The commodification of
culture results in the gravitation towards capitalism. According to the text, this is when people
stop thinking and submit to the culture. This is when enlightenment becomes
myth in that people see the success presented to them through culture as their
own success. ”There is no gap between what exists and the possible”. Here is
the relation to nominalism, unable to identify this gap. Their answer to
identifying this gap is conceptual thinking, new ways of seeing the world,
don’t see things as they seem/are (nominalism) but criticize, explore and
search.
The other
text describes reproduction and standardization of art and culture as well.
Benjamin also thinks that the things related to the production of culture
decide the culture that forms and affects our ideology. He describes historical
technological inventions lead to mass distribution of culture, arts loss of authenticity
(aura), changes in perception that leads to art/culture which have the same
affect given above. That is, leaving the audience passive and seeing the
art/film as reality.
It feels
like Horkheimer and Adorno see people becoming unable to think and submitting
to the culture industry and therefor thinks there’s no revolutionary potential
of the people, the gravity to capitalism is to strong. In contrast however, Benjamin noticed the critical view
of the audience to film, and predicts that they will act as judges while
viewing, which means more critics towards culture and therefor a more revolutionary
potential, both culturally and the things culture affects.
Other than that the Lecture
was very interesting and informative, with lots of examples, and recommendations
on how to see things regarding the theme. During the seminar we discussed the
seminar questions in addition to some others given by Håkan. I felt a bit lost
and tired, but some fell into place after the seminar. After the seminar I read
some more as well as went through my notes from the lecture in order to get
some other pieces into place.